There’s One Thing Dixie D’Amelio Is PASSIONate About: Formulating The Best Summer Soda

The D’Amelio family is no stranger to brand collaborations and so Dixie D’Amelio’s summertime soda collaboration with the brand ‘My Muse,’ should come as no surprise. In April of this year, Dixie unveiled her new collaboration with the popular soda brand by featuring in a couple of promotional videos. 

In one video, Dixie brainstormed a few ideas for her new soda and mixed some core ingredients such as flexibility, charm, and creativity for the perfect summertime beverage. She then tested out some flavours and settled on passion fruit for a tropical and fruity taste. The caption of the video read: “so proud to have created and formulated a better-for-you, caffeine-free soda with @drinkmymuse ! ‘passion’ is a perfect drink for summer and you can find it at select @target ‘s nationwide now.”🧡🫧.” 

As part of ‘My Muse’s,’ Inspired Soda range, Dixie’s desires were at the heart of the project and were the inspiration behind the vision. The soda’s marketing was all about Dixie’s passion for artistic authenticity and the desire to be herself, no matter what the haters think. 

In another video posted on My Muse’s Instagram on the 11th of April, Dixie spoke about staying true to herself and creating products that she is passionate about. She asked fans “if you’re not passionate about it then why are you creating it?” and confirmed that her new soda reflected who she was as a person and content creator. 

The fruity and flavourful soda is not just focused on Dixie’s passion though, as the formula also contains many health benefits. The formula contains electrolytes such as magnesium, zinc and potassium, no artificial colours and flavours, only 5g of sugar, no caffeine and low calories (only 25 calories per can). So if you’re passionate about being your best self, this formula is certainly for you! 

What more, the tropical flavour of passionfruit makes the drink the perfect mocktail for you to sip on during your summertime escapades. Or, if you want to slip in some rum for a tasty alcoholic treat, that sounds great too.

You can purchase this new drink at Amazon, Target and Sprouts Farmer’s Market now!

The image above was uploaded to pexels.com by Timur Weber for free use. It does not depict the drink mentioned in this article.